The
Method
Designing a strong visual identity requires a strong methodology: we must focus on your business model, competitive advantages and the environment—including your audience.
Briefing
Why do you need a new visual identity? Who are your customers and why should they care? What are the core concepts and emotions your brand needs to convey? What are your organization’s current and future challenges?
After the goals are established, I have to do my homework and collect all the necessary information to come up with the best solution.
I delve into the business’ internal and external environment, competition, value proposition and competitive advantage to get a right sense of what your brand should represent.
Knowledge is power. That’s why research is a fundamental part of the process; it helps me better understand your industry, organization, products and services, competition and customers.
Research
Research
Knowledge is power. That’s why research is a fundamental part of the process; it helps me better understand your industry, organization, products and services, competition and customers.
Concept
What will be the big idea behind your visual identity? What are its most important and unique traits and why are they relevant?
Your brand mark will be fully functional as well as beautiful.
A good concept is the bridge between form and function.
What is the best way to visually tell your organization’s story? How can we make your visual identity as simple, as relevant, as appealing, and as original as possible?
Finding the answer to all these questions takes hard work an and extensive sketching.
Sketching & Tracing
Sketching & Tracing
What is the best way to visually tell your organization’s story? How can we make your visual identity as simple, as relevant, as appealing, and as original as possible?
Finding the answer to all these questions takes hard work an and extensive sketching.
Delivery
Sit back and enjoy the journey through the whole process before landing on your brand new visual identity, along with a detailed explanation of every creative decision: colors, fonts and figures.
Deliverables typically include a full-color, black, white and grayscale version of your logo in all the necessary file types.