Salvador ‘Sal’ Valera is an identity designer and professor at CETYS University and the National Technological Institute of Mexico. Since 2009 he has worked as a name and logo designer for brands in Mexico and the United States.

In 2014 he co-founded advertising agency 32MKT in Tijuana, focusing on the Tijuana / San Diego mega-region. In 2019 he founded the digital agency Ilumo in San Diego, California.

As director of these advertising agencies, he has developed marketing strategies for companies in various industries and disciplines, such as restaurants, consultancies, tax offices, travel agencies, manufacturing, digital applications, non-profit associations and musical ensembles, among others.

Since 2019 he has been part of the board of directors of the IDE Busines Program Tijuana. In this program, under the support of the IPADE Business School, he helped develop the academic program, based on the use of the case method to promote the comprehensive training of young entrepreneurs in the region.

Sal Valera is a Digital Graphic Design Engineer and a Master in Business Administration from CETYS University. He’s happily married and loves to read.