IMAGINE YOU’RE THROWING A BIG SUMMER PARTY. You rent a beach house, hire caterers with lots of delicious food, decorate the place and book the best DJ in town. The party of the decade is just waiting to happen and then you realize something: you didn’t send any invites; you didn’t post any reminders; you didn’t call anyone to let them know about the party.
You put all this time and effort for nothing. Sure, a couple of people may happen to be passing by and call some friends but what could have been a perfect evening ends up being a complete waste of resources. Your resources.
I don’t think anyone would be crazy enough to organize a party without sending out invitations and, still, I’ve seen many businesses spend good time and money in developing new products or services without a solid marketing strategy.
When you design a digital marketing strategy for your business you need much more than a marketer who writes copy and designs ads. Many companies looking for marketing agencies still don’t realize that a creative ad campaign is just the tip of a very deep iceberg that involves market segmentation, media selection, keyword planning, search engine optimization, budgeting, quality content generation, performance monitoring and constant analysis of key performance indicators.
That's Where Inbound Marketing Comes In
Inbound marketing is a digital marketing strategy focused on pulling in leads (who ultimately convert to customers), by means of company-generated Internet content, driving potential clients to visit your business instead of having you compete for their attention. This kind of lead generation campaign makes it simpler for users already searching for products or services online, to discover what you have to offer. It’s like sending online party invites only to those people who share your taste for good food, good music and the beach!
A good inbound marketing campaign will generate qualified leads for your business instead of junk contacts without any real purchasing intention. Lead generation is the first step towards bringing in a new customer and actually closing the sale. Your online campaign may involve Google Ads, Yahoo Gemini Ads, Bing Ads, as well as content and advertisement on social media such as Facebook, Instagram, LinkedIn, Twitter and YouTube, and other platforms such as your blog, a newsletter, ebooks, infographics and videos. The more information you offer your audience, the faster you position yourself as a subject matter expert.
The only way to increase sales is by attracting your audience and remaining on top of their mind. This means going hand-in-hand with an expert who can develop a smart, efficient, lead generation strategy.
Captivate your customers. New technologies have opened communication channels for everyone, which means you now need a solid strategy to stand out.
Are your social media generating website traffic, user feedback and business opportunities for you?
- Online lead generation campaign:
- Online ads
- Landing pages
- Signup at online directories
- Monthly newsletter
- Monthly blog article
- Monthly informative video
- Monthly performance report