by Salvador Valera | Jun 19, 2018 | Uncategorized
Let me tell you why you don’t need an advertising agency. I should know; I’ve had one. When you hire an agency you’re paying for their overhead costs (rent, wages, fancy lunches, etc.) and they charge you by the hour, not based on results! Whether you generate leads...
by Salvador Valera | Jun 12, 2018 | Uncategorized
I’ve had the fortune to work in different areas, and each one has broadened my professional pespective. I want to share 5 sales lessons that I have learned working in the medical industry: Not all sales need to happen It may sound counterintuitive but bear with me:...
by Salvador Valera | Jun 5, 2018 | Uncategorized
Starting a business is not for everyone, but every entrepreneur must learn these 5 lessons from graphic design: Place your user at the core of your strategy The goal of a company is to earn money, and people pay for customized services. Even if you are the expert and...
by Salvador Valera | May 29, 2018 | Uncategorized
Art imitates mankind’s reality, always perceived from different perspectives. Here are 5 lessons that all marketers should learn from it. Base Your Campaign on a Solid Concept The artwork: I Shop Therefore I Am, Barbara Kruger (1990). The lesson: Barbara Kruger forces...
