by Salvador Valera | Jan 15, 2020 | Uncategorized
A Good Concept The purpose of a logo is to identify a company, not to tell its whole story or showcase its catalogue of products and services. What is the core idea or emotion your customers should associate with your business? Is it relevant enough? Is it the reason...
by Salvador Valera | Oct 30, 2019 | Uncategorized
James Bond movies are not where you’d most expect to find examples of virtue. But there are two scenes about virtue that have always fascinated me in Goldfinger (1964), the third installment and arguably one of the best in the whole saga. “I Never Joke About My Work,...
by Salvador Valera | Aug 31, 2018 | Uncategorized
Your Staff Are Your Brand Ambassadors Your brand is a combination of abstract and concrete elements: the way you answer the telephone, the user experience on your website, the smell in your office, the wait time in your lobby, the magazines laid out on your waiting...
by Salvador Valera | Jul 31, 2018 | Uncategorized
They say tools don’t make the man. But they also say a man is only as good as his tools. I say here are 5 tools you need to design a good logo: Notebook/sketchbook I always insist on sketching a logo by hand before doing it on the computer. These sketches are...
by Salvador Valera | Jul 11, 2018 | Uncategorized
No. A brand is not a logo. And a “logo” isn’t always a logo (I’ll explain below). A “logo” in the broad and common sense is a graphic symbol used to identify and promote recognition of an organization, person or product. It is also know as a visual mark. A brand is...
by Salvador Valera | Jul 4, 2018 | Uncategorized
Starting a business or taking control of an existing one should always have a core strategic purpose. An essential tool for a business to achieve success is its brand. But what is the actual purpose of a brand? Hint: It’s not to “look good” The...
