PEOPLE TODAY ARE BUSIER THAN EVER. With less time to lose and an ever-narrowing attention span, you need to catch your customers’ eye, heart and mind with a solid brand marketing communications system. From a business card to a complete corporate identity, your communication strategy needs effective visuals to help you reach your sales goals.
What does a successful brand represent? It’s a promise of value you can count on.
Your visual identity (logo, stationery, web design, etc.) is a one-second pitch for your brand. First impressions count when you’re promoting your company!
Some of the logos I've designed
The best brands immediately convey a relevant message anywhere, anytime.
To design a logo that works everywhere we need to focus on analyzing your business model, environment, and competitive advantages.
FACT: 70% of your company’s message is perceived visually. Make sure your audience sees what you want them to see through a proper brand development strategy.
Once the best option has been selected, the corporate identity is developed and delivered along with a manual for its use.
Developing a Branding and Marketing Strategy
Whenever a client comes to me as a marketing and branding consultant looking to come up with a new brand, I start by asking a lot of questions, such as:
Here’s an example of all the work that goes behind a solid visual identity:
Visual Identity Design
Web Design & Development
Company Branding Services
Branding is the process of applying your brand to everything you do, say, make and give. It is the active development of your brand values and the promotion of your image among your clients, allies, vendors, associates and even the competition. Branding includes but is not limited to name development (naming), visual identity design, stationery design, social media profile and template design, media kits, a communications campaign to promote your brand image, merchandising, sponsorships, and any action that increases your brand awareness.
Design Your Brand
The purpose of a brand is to associate a set of positive experiences with your organization. A memorable brand will linger in your customer’s mind and conversation. A well-developed brand will convince your audience that you are better at what you do and that you treat your customers the way they deserve.
Whether you’ve been in the market for 50 years or 5 weeks, your brand should communicate with the authority of a leader in your field.
Tell the shortest story ever through your logo; it should be as simple as possible without losing its appeal and clarity. This is why there are professionals who specialize in this area of design. My job is to extract the true essence of your brand and get it down to a 4-square-inch image that will serve as a coat of arms for your team, and a beacon for your clients, all while remaining relevant, attractive and distinctive enough from your competition so you can truly stand out.
What's In a Name?
Everything you want your brand to represent.
You need to thoroughly analyze your target market and develop a unique, relevant and attractive brand name.
Your name should say more about the experience of working with you than the products or services you sell. A good name will inspire people to join your team; it will become a symbol of status, a synonym for vanguard or a promise of good old family values. It can be so good it becomes a verb.