Your Staff Are Your Brand Ambassadors

Your Staff Are Your Brand Ambassadors

Your Staff Are Your Brand Ambassadors Your brand is a combination of abstract and concrete elements: the way you answer the telephone, the user experience on your website, the smell in your office, the wait time in your lobby, the magazines laid out on your waiting room, the music in your restaurant, the parking space […]

Is Your Brand Your Logo?

Is Your Brand Your Logo?

No. A brand is not a logo. And a “logo” isn’t always a logo (I’ll explain below). A “logo” in the broad and common sense is a graphic symbol used to identify and promote recognition of an organization, person or product. It is also know as a visual mark. A brand is the intangible set […]

What Is the Purpose of Your Brand?

What Is the Purpose of Your Brand?

Starting a business or taking control of an existing one should always have a core strategic purpose. An essential tool for a business to achieve success is its brand. But what is the actual purpose of a brand? Hint: It’s not to “look good” The purpose of your brand should be to synthesize a set […]