by Salvador Valera | Jul 31, 2018 | Uncategorized
They say tools don’t make the man. But they also say a man is only as good as his tools. I say here are 5 tools you need to design a good logo: Notebook/sketchbook I always insist on sketching a logo by hand before doing it on the computer. These sketches are...
by Salvador Valera | Jul 11, 2018 | Uncategorized
No. A brand is not a logo. And a “logo” isn’t always a logo (I’ll explain below). A “logo” in the broad and common sense is a graphic symbol used to identify and promote recognition of an organization, person or product. It is also know as a visual mark. A brand is...
by Salvador Valera | Jul 4, 2018 | Uncategorized
Starting a business or taking control of an existing one should always have a core strategic purpose. An essential tool for a business to achieve success is its brand. But what is the actual purpose of a brand? Hint: It’s not to “look good” The...
by Salvador Valera | Jun 19, 2018 | Uncategorized
Let me tell you why you don’t need an advertising agency. I should know; I’ve had one. When you hire an agency you’re paying for their overhead costs (rent, wages, fancy lunches, etc.) and they charge you by the hour, not based on results! Whether you generate leads...
by Salvador Valera | Jun 16, 2018 | Uncategorized
Déjame decirte por qué no necesitas contratar a una agencia de publicidad. Yo debería saber; he tenido una. Cuando contratas a una agencia estás pagando por sus costos fijos (renta, sueldos, comidas en restaurantes) y generalmente se te cobra por hora, ¡no por los...
