by Salvador Valera | Jan 15, 2020 | Uncategorized
A Good Concept The purpose of a logo is to identify a company, not to tell its whole story or showcase its catalogue of products and services. What is the core idea or emotion your customers should associate with your business? Is it relevant enough? Is it the reason...
by Salvador Valera | Oct 30, 2019 | Uncategorized
James Bond movies are not where you’d most expect to find examples of virtue. But there are two scenes about virtue that have always fascinated me in Goldfinger (1964), the third installment and arguably one of the best in the whole saga. “I Never Joke About My Work,...
by Salvador Valera | Aug 31, 2018 | Uncategorized
Tu Equipo Son Tus Embajadores de Marca Tu marca es una combinación de elementos abstractos y concretos: la forma de contestar el teléfono, la experiencia del usuario en tu sitio web, el olor en tu oficina, el tiempo de espera en el vestíbulo, las revistas distribuidas...
by Salvador Valera | Aug 31, 2018 | Uncategorized
Your Staff Are Your Brand Ambassadors Your brand is a combination of abstract and concrete elements: the way you answer the telephone, the user experience on your website, the smell in your office, the wait time in your lobby, the magazines laid out on your waiting...
by Salvador Valera | Jul 31, 2018 | Uncategorized
Las herramientas no hacen al profesional pero es importante saber usarlas a nuestro favor si queremos un resultado rápido que cumpla con todos los estándares de excelencia. Aquí van 5 herramientas necesarias para diseñar un buen logo: Libreta Siempre insisto en que se...
