Starting a business is not for everyone, but every entrepreneur must learn these 5 lessons from graphic design:
Place your user at the core of your strategy
The goal of a company is to earn money, and people pay for customized services. Even if you are the expert and the customer may not always be right, the core of your strategy should be the people you are charging for making their life easier. Are you going to redesign your website? Listen carefully to what your customer would like to see. Are you developing a new product? Let the customer tell you what they think of the features. Do you need to establish a marketing campaign because sales aren’t going as expected? Ask your customer why they’re buying elsewhere (or not buying at all). A good businessperson, as well as a good designer, never assumes what their customer is thinking. You must listen carefully to your user until you find the root of your problem because…
Without a problem, you can’t sell solutions
One of the most common mistakes I’ve seen from entrepreneurs (myself included) is to start a business based on personal tastes or knowledge, and then go out looking for customers trying to fit them into our mold. A company must be founded to fit the client’s problem, not the other way around. The goal of design is precisely to solve problems. If, as an entrepreneur, you have not identified a problem, there is no point in wasting your time and other valuable resources figuring out solutions that only work on paper; you have to follow the proper step order to start a business:
- Identify a problem It does not have to be your problem; Being a good observer will allow you to find it in your environment.
- Analyze and compare the available solutions. Who offers them? How much do you charge? Why?
- Propose a better alternative. Can you solve the problem in a cheaper, faster, safer, healthier, fun, ethical, etc.? And enough people are willing to pay well for it? The new becomes innovative when there is a viable market.
You don’t need to do everything by yourself
To be a good designer, tremendous humility is needed. As an entrepreneur you must be honest with yourself and know what you can do fully and what tasks you need to delegate; this decision is made from a business perspective, not personal tastes. If the price for doing a task well (maybe even better than the rest of your team) is taking time away from priority tasks that only you can do, then you’ll know it’s time to be a good leader and start delegating.
Learn from the best
Do you have Internet access? (of course you do, you’re reading this article). Then you have access to education. Nowadays any graphic design question can be answered by looking for a YouTube tutorial. Follow experts on social media, devour books and analyze case studies. If you haven’t had the opportunity to learn by doing, learn from someone else’s failures. Those of us who have made mistakes want to share our experience and learn from yours.
I have never met someone who learned more than enough at school. I myself have learned from meeting new people, taking risks and reading a lot. Of course, if your passion is accounting, it will be easy to bring the latest standards to the fold, and so any of us will naturally be attracted to our profession’s core subjects. But have you read the latest headlines? What team is the favorite to win the championship? You need to be a Jack of all trades and master of